I wrote an academic research paper during my studies at Rutgers University as a graduate student about the racial messages that are displayed through cosmetic campaigns. I critiqued the racial and ethnic messages that women of color can perceive while viewing cosmetic advertisements. I also conducted a survey given to women of color asking how they felt about cosmetic products not being marketed to women of color.

According the survey, over half of the respondents have a hard time finding cosmetic products that match their skin tone. I also analyzed different campaigns from different cosmetic companies, and discussed the changes that the cosmetic industry has made to try and implement more women of color in their advertising. Please click on the image below to view a PDF version of my research paper.